Spicejet Displays the Ultimate Branding Dream

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If your brand still has to create a need in order to sell, it’s probably not where you envisioned it to be. A solid brand has surpassed this stage. People flock to it because of the trust the brand has garnered

Starting up to Soaring: How to leap to the next level of growth?

Funds may fuel your Startup dream, but you must know how to man the engine!

Why do you think so many potentially awesome ideas are fizzling out after a sizzle? Where are the entrepreneurs failing really?

A closer examination tells us that one of the potential reasons for this decline is inadequacy of skilled human resources. While the number of jobs generated creates a wave of ecstasy across the country, but the way these resources are deployed is what needs introspection.

Brand Pitch- II: Why Small Town Businesses Need Branding


If you’re trying to carve a niche for yourself, small towns are definitely less crowded. With minimal competition to distract consumers, there is a huge scope to establish yourself by increasing visibility. Branding lends your business credibility in a market where customer relationships are usually longstanding, often even generational