Entries for author "Vipul"

Starting up to Soaring: How to leap to the next level of growth?

Funds may fuel your Startup dream, but you must know how to man the engine!

Why do you think so many potentially awesome ideas are fizzling out after a sizzle? Where are the entrepreneurs failing really?

A closer examination tells us that one of the potential reasons for this decline is inadequacy of skilled human resources. While the number of jobs generated creates a wave of ecstasy across the country, but the way these resources are deployed is what needs introspection.


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A young brand presented in an offline store is like a sapling. Given light and oxygen, it will grow. Cramped with 50 other brands, its chances of reaching a consumer are low. Alternate channels of distribution are a ‘nursery’ giving your young brand the space it needs to catch the consumer’s eye.