Entries for category "marketing"

Spicejet Displays the Ultimate Branding Dream

Spice Jet Red Hot Spicy

If your brand still has to create a need in order to sell, it’s probably not where you envisioned it to be. A solid brand has surpassed this stage. People flock to it because of the trust the brand has garnered

Brand Pitch- II: Why Small Town Businesses Need Branding


If you’re trying to carve a niche for yourself, small towns are definitely less crowded. With minimal competition to distract consumers, there is a huge scope to establish yourself by increasing visibility. Branding lends your business credibility in a market where customer relationships are usually longstanding, often even generational

Price it Right- 1 : Factors that Determine the Right Pricing Strategy

Right Pricing Strategy

Getting more customers on board and retaining them is the primary goal behind most business plans of fast growing customers. New customer acquisition and customer retention are primary indicators of how much relevance a product has in the market. But finally, it is the consumer willingness to pay, i.e. your pricing strategy that can have a very big impact on your customer acquisition success.