Entries for tag "advertisement"

Does every brand really need a larger purpose?

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Brands seem to have taken this whole 'purpose' thing too far. Every brand wants to stand for something noble. I don't mean on the CSR front. I mean specifically on the advertising side of things. What do you think has lead to this wave? Is it a good trend? Or is there some such thing as too much purpose?

Cinema Advertising: Perfect platform to be innovative in conversing with your target audience

Cinema Advertising: Perfect platform to be innovative in conversing with your target audiencea

There are 2 things which unites India- Cricket and Cinema. We eat, breathe and drink the same. The unmatched power and reach of Cinema has over the years been harnessed by marketers through in-film and in-cinema advertising, so much so that the pie of in-cinema advertising has already crossed the Rs 500 crore mark as per KPMG estimates. India is a land of films. Every year nearly 800 films get made and released in theatres. There are about 10,000 cinema screens available for advertising in India.