Entries for tag "brand-identity"

Does every brand really need a larger purpose?

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Brands seem to have taken this whole 'purpose' thing too far. Every brand wants to stand for something noble. I don't mean on the CSR front. I mean specifically on the advertising side of things. What do you think has lead to this wave? Is it a good trend? Or is there some such thing as too much purpose?

Sri Krishna Sweets- Branding or Bending?

Sri Krishan Sweets

Can an eminent brand afford to toy with its identity even if it doesn’t have to worry about losing out on its consumer base? Even if one were to consider that the root of the confusion stems from a family tussle over trademark, the attitude would still be disrespectful.