Entries for tag "innovation"

ALTERNATE CHANNELS OF DISTRIBUTION

1 a.jpg

A young brand presented in an offline store is like a sapling. Given light and oxygen, it will grow. Cramped with 50 other brands, its chances of reaching a consumer are low. Alternate channels of distribution are a ‘nursery’ giving your young brand the space it needs to catch the consumer’s eye.

GROWTH OR PROCESSES: WHICH COME FIRST FOR START-UPS?

1.jpg

Growth is great, but lacking structure, it becomes an epidemic with totally unintended and often unfortunate consequences.

But this question of growth versus process does come up ever so often, especially when we speak with early stage companies. We think its because people confuse processes with bureaucracy.