Entries for tag "marketing"

Business agility on your mind? Call the experts!

Agile Business

Benddit is making it easier for every MSME to find the right expert complete with bespoke solutions and rapid execution. From small pilots worth INR 3-4 lakh up to large project execution totalling several crores, the Benddit team has delivered, consistently.

Does every brand really need a larger purpose?

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Brands seem to have taken this whole 'purpose' thing too far. Every brand wants to stand for something noble. I don't mean on the CSR front. I mean specifically on the advertising side of things. What do you think has lead to this wave? Is it a good trend? Or is there some such thing as too much purpose?